@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600;9..144,340&family=Inter:wght@400;500;600;700&family=IBM+Plex+Mono:wght@500&display=swap');

:root{
  --bg:#F7F4EC;
  --bg-deep:#14171E;
  --ink:#14171E;
  --ink-soft:#5B5F68;
  --ink-faint:#8A8D94;
  --accent:#C2703F;
  --accent-deep:#93532C;
  --accent-soft:#EFDBC5;
  --panel:#1B2540;
  --panel-soft:#DCE1EE;
  --line:rgba(20,23,30,.12);
  --line-deep:rgba(255,255,255,.14);
  --white:#FFFFFF;
  --serif:'Fraunces', Georgia, serif;
  --sans:'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --mono:'IBM Plex Mono', ui-monospace, 'Courier New', monospace;
  --maxw:1240px;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--bg);line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul{list-style:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 32px}
.full{width:100vw;position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw}

.eyebrow{
  font-family:var(--mono);font-size:.72rem;font-weight:500;
  letter-spacing:.1em;text-transform:uppercase;color:var(--accent-deep);
  display:inline-flex;align-items:center;gap:.5rem;
}
.eyebrow.on-dark{color:var(--accent)}
.eyebrow::before{content:'';width:16px;height:1px;background:currentColor;display:inline-block}

h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.08;color:var(--ink);letter-spacing:-.015em}
h1{font-size:clamp(2.6rem,6vw,5.2rem)}
h2{font-size:clamp(1.9rem,3.6vw,3rem)}
h3{font-size:1.3rem;font-weight:500}
p{color:var(--ink-soft)}
.lead{font-size:1.18rem;max-width:600px;line-height:1.6}

/* reveal animation */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}

/* guaranteed on-load hero entrance, independent of scroll */
@keyframes fadeUp{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:translateY(0)}}
.hero-top .eyebrow,.hero-top h1,.hero-top .lead{opacity:0;animation:fadeUp .85s cubic-bezier(.2,.7,.2,1) forwards}
.hero-top .eyebrow{animation-delay:.05s}
.hero-top h1{animation-delay:.18s}
.hero-top .lead{animation-delay:.34s}
.hero-photo{opacity:0;animation:fadeUp 1s cubic-bezier(.2,.7,.2,1) forwards;animation-delay:.3s}

/* hover motion */
.care-row .idx{transition:color .2s ease}
.index-row{transition:background .2s ease}
.breakout-photo,.stat-band{overflow:hidden}
.breakout-photo img{transition:transform .7s cubic-bezier(.2,.7,.2,1)}
.breakout-photo:hover img{transform:scale(1.045)}
.doctor-panel .frame img{transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.doctor-panel:hover .frame img{transform:scale(1.04)}
.insight-card,.pill{transition:transform .2s ease,box-shadow .2s ease}
.insight-card:hover{transform:translateY(-3px);box-shadow:0 14px 30px rgba(20,23,30,.08)}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(247,244,236,.88);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:92px}
.logo{font-family:var(--serif);font-size:1.2rem;font-weight:500;letter-spacing:-.01em;white-space:nowrap;flex-shrink:0}
.main-nav{display:none;gap:2rem;align-items:center;flex-shrink:0}
.main-nav a{white-space:nowrap}
@media (min-width:1024px){.main-nav{display:flex}}
.main-nav a{font-size:.86rem;font-weight:500;color:var(--ink);position:relative;padding-bottom:3px}
.main-nav a::after{content:'';position:absolute;left:0;right:100%;bottom:0;height:1px;background:var(--accent);transition:right .25s ease}
.main-nav a:hover::after,.main-nav a.active::after{right:0}
.main-nav a.active{color:var(--accent-deep)}
.header-cta{display:flex;align-items:center;gap:1.4rem;flex-shrink:0}
.nav-toggle{display:block;background:none;border:0;cursor:pointer;padding:6px}
.nav-toggle span{display:block;width:22px;height:1.5px;background:var(--ink);margin:5px 0}

@media (max-width:640px){
  .site-header .wrap{padding:0 16px}
  .logo{font-size:.85rem}
  .header-cta{gap:.45rem}
  .header-cta .btn-sm{padding:.5rem .8rem;font-size:.7rem}
  .btn-a{display:none}
  .nav-toggle{padding:4px}
  .nav-toggle span{width:20px;margin:4px 0}
}

.btn{display:inline-flex;align-items:center;gap:.5rem;padding:.95rem 1.7rem;border-radius:2px;font-size:.86rem;font-weight:600;letter-spacing:.02em;transition:all .2s ease;white-space:nowrap}
.btn-primary{background:var(--ink);color:var(--bg)}
.btn-primary:hover{background:var(--accent-deep);transform:translateY(-2px)}
.btn-outline{border:1px solid var(--ink);color:var(--ink)}
.btn-outline:hover{background:var(--ink);color:var(--bg)}
.btn-outline-light{border:1px solid rgba(255,255,255,.4);color:#fff}
.btn-outline-light:hover{background:#fff;color:var(--ink)}
.btn-ghost{font-weight:600;position:relative;padding-bottom:3px}
.btn-ghost::after{content:'';position:absolute;left:0;right:0;bottom:0;height:1px;background:currentColor}
.btn-sm{padding:.65rem 1.2rem;font-size:.8rem}

/* Hero */
.hero{padding:64px 0 0}
.hero-top{padding-bottom:46px}
.hero-top .eyebrow{margin-bottom:26px}
.hero-top h1{max-width:920px;margin-bottom:26px}
.hero-top .lead{margin-bottom:0}
.hero-photo{position:relative}
.hero-photo .crop{aspect-ratio:16/9;overflow:hidden;background:var(--panel)}
.hero-photo img{width:100%;height:100%;object-fit:contain;object-position:center center;filter:grayscale(8%) contrast(1.04) brightness(.99)}
@media (max-width:560px){.hero-photo .crop{aspect-ratio:4/3}}
.hero-photo .sticky-note{bottom:28px;left:5%;z-index:6}
@media (max-width:560px){.hero-photo .sticky-note{bottom:16px;left:16px;max-width:180px;padding:12px 16px;font-size:.62rem}}
.credibility-bar{background:var(--ink);color:var(--bg)}
.credibility-bar .wrap{display:flex;justify-content:space-between;align-items:center;padding:22px 32px;flex-wrap:wrap;gap:16px}
.credibility-bar .cred-list{display:flex;gap:2.2rem;flex-wrap:wrap;font-family:var(--mono);font-size:.72rem;letter-spacing:.05em;text-transform:uppercase;color:#C7CAD3}
.credibility-bar .ctas{display:flex;gap:1rem}

/* Sections */
section{padding:120px 0}
.tight{padding:80px 0}
.section-alt{background:var(--panel-soft)}
.section-dark{background:var(--bg-deep);color:#fff}
.section-dark h2{color:#fff}
.section-dark p{color:#AEB3C2}
.section-head{max-width:760px;margin-bottom:56px}
.section-head h2{margin-top:14px}

/* Pull quote */
.pullquote{max-width:900px}
.pullquote p{font-family:var(--serif);font-weight:400;font-style:italic;font-size:clamp(1.6rem,3.4vw,2.5rem);color:var(--ink);line-height:1.35}

/* Care areas — editorial index list */
.care-list{border-top:1px solid var(--line)}
.care-row{display:grid;grid-template-columns:80px 1fr 1.4fr;gap:32px;padding:44px 0;border-bottom:1px solid var(--line);align-items:start}
.care-row .idx{font-family:var(--mono);font-size:.85rem;color:var(--accent-deep);padding-top:6px}
.care-row h3{font-size:1.5rem}
.care-row p{font-size:1rem;max-width:480px}
.care-row:hover .idx{color:var(--accent)}

/* Steps */
.steps-list{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line-deep);margin-top:56px}
.step{padding:34px 28px 0 0;border-right:1px solid var(--line-deep)}
.step:last-child{border-right:none}
.step .step-num{font-family:var(--mono);font-size:.85rem;color:var(--accent);display:block;margin-bottom:18px}
.step h3{color:#fff;font-size:1.15rem;margin-bottom:10px}
.step p{font-size:.9rem}

/* Why / breakout photo */
.breakout-photo{aspect-ratio:16/9;overflow:hidden;background:var(--panel);margin-bottom:64px}
.breakout-photo img{width:100%;height:100%;object-fit:contain;object-position:center center;filter:grayscale(8%) contrast(1.03)}
.why-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px;align-items:start}
.credential-row{display:flex;flex-wrap:wrap;gap:0;margin-top:30px;border-top:1px solid var(--line)}
.credential-row span{font-family:var(--mono);font-size:.72rem;text-transform:uppercase;letter-spacing:.05em;color:var(--ink-soft);padding:16px 20px 16px 0}

/* Sticky note — small rotated card overlapping a photo edge */
.sticky-note{
  position:absolute;background:var(--bg);color:var(--ink);
  padding:16px 20px;border-radius:4px;box-shadow:0 18px 36px rgba(20,23,30,.22);
  transform:rotate(-3deg);z-index:5;max-width:230px;
  font-family:var(--mono);font-size:.7rem;letter-spacing:.03em;text-transform:uppercase;line-height:1.5;
}
.sticky-note.tilt-right{transform:rotate(2.5deg)}
.sticky-note b{display:block;font-family:var(--serif);font-style:italic;text-transform:none;letter-spacing:0;font-size:1rem;color:var(--accent-deep);margin-bottom:4px}

/* Stat visualization band — full-bleed photo, animated count-up stat, segmented meter */
.stat-band{position:relative;aspect-ratio:16/8;overflow:hidden;background:var(--panel)}
.stat-band img{width:100%;height:100%;object-fit:cover;object-position:center 25%;filter:grayscale(15%) contrast(1.05)}
.stat-band::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,23,30,.15),rgba(20,23,30,.72))}
.stat-content{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;padding:56px;color:#fff}
.stat-number{font-family:var(--serif);font-weight:500;font-size:clamp(3.4rem,8vw,6.5rem);line-height:1;color:#fff}
.stat-caption{max-width:440px;font-size:1.02rem;color:#DBDEE6;margin-top:16px}
.stat-meter{display:flex;gap:6px;margin-top:28px}
.stat-meter span{width:28px;height:4px;background:rgba(255,255,255,.22);border-radius:2px;overflow:hidden;position:relative}
.stat-meter span::after{content:'';position:absolute;inset:0;background:var(--accent);transform-origin:left;transform:scaleX(0)}
.stat-meter.charged span::after{transform:scaleX(1);transition:transform .5s ease var(--d,0ms)}

/* Doctor panel — bold color-block portrait, echoing an editorial "meet the clinician" treatment */
.doctor-panel{background:var(--accent);padding:34px 34px 0;position:relative}
.doctor-panel .frame{aspect-ratio:3/4;overflow:hidden;background:var(--accent-deep)}
.doctor-panel .frame img{width:100%;height:100%;object-fit:cover;object-position:center 12%;filter:grayscale(10%) contrast(1.05)}
.doctor-panel .cap{font-family:var(--mono);font-size:.7rem;letter-spacing:.05em;text-transform:uppercase;color:#3A1F0F;padding:16px 0;opacity:.85}

/* Media */
.media-feature{display:grid;grid-template-columns:1fr auto;gap:40px;align-items:end}
.badge-soon{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--mono);font-size:.72rem;letter-spacing:.06em;text-transform:uppercase;color:var(--accent);margin-bottom:24px}
.badge-soon .dot{width:6px;height:6px;border-radius:50%;background:var(--accent)}

/* Final CTA */
.final-cta{text-align:left;padding:140px 0}
.final-cta .wrap{max-width:820px}
.final-cta h2{margin-bottom:20px}
.final-cta p{margin-bottom:40px;font-size:1.1rem}
.final-cta .ctas{display:flex;gap:1.2rem;flex-wrap:wrap}

/* Footer */
footer{border-top:1px solid var(--line);padding:64px 0 40px}
.footer-grid{display:flex;justify-content:space-between;align-items:flex-start;gap:40px;flex-wrap:wrap}
.footer-nav{display:flex;gap:2rem;flex-wrap:wrap}
.footer-nav a{font-size:.86rem;color:var(--ink-soft)}
.footer-nav a:hover{color:var(--ink)}
.footer-note{font-size:.78rem;color:var(--ink-faint);margin-top:36px;max-width:680px}

/* Inner page hero */
.page-hero{padding:64px 0 60px}
.page-hero .eyebrow{margin-bottom:24px}
.page-hero h1{max-width:900px;margin-bottom:22px}
.page-hero .lead{max-width:700px}

.index-list{border-top:1px solid var(--line)}
.index-row{display:grid;grid-template-columns:70px 1fr;gap:24px;padding:26px 0;border-bottom:1px solid var(--line);align-items:baseline}
.index-row .idx{font-family:var(--mono);font-size:.8rem;color:var(--accent-deep)}
.index-row span.label{font-size:1.08rem;color:var(--ink)}

.cta-band{background:var(--panel-soft);padding:60px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.cta-band h3{margin-bottom:8px}

/* Publication cards */
.pub-card{border-left:3px solid var(--accent);background:var(--white);padding:24px 28px;margin-bottom:14px;border-radius:0 10px 10px 0;box-shadow:0 6px 18px rgba(20,23,30,.04);transition:transform .2s ease,box-shadow .2s ease}
.pub-card:hover{transform:translateX(4px);box-shadow:0 10px 24px rgba(20,23,30,.08)}
.pub-card .tag{font-family:var(--mono);font-size:.7rem;font-weight:500;letter-spacing:.05em;text-transform:uppercase;color:var(--accent-deep);margin-bottom:10px;display:block}
.pub-card h3{font-size:1.15rem;margin-bottom:8px}
.pub-card p{font-size:.92rem}
.pub-earlier{max-height:0;overflow:hidden;transition:max-height .5s ease}
.pub-earlier.open{max-height:900px}
.pub-earlier-item{padding:16px 0;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}
.pub-earlier-item .t{font-size:.94rem;color:var(--ink);max-width:520px}
.pub-earlier-item .j{font-family:var(--mono);font-size:.76rem;color:var(--ink-soft);white-space:nowrap}
.toggle-link{display:inline-flex;align-items:center;gap:.4rem;font-family:var(--mono);font-size:.78rem;letter-spacing:.04em;text-transform:uppercase;font-weight:500;color:var(--accent-deep);cursor:pointer;margin-top:18px;background:none;border:0;padding:0}
.toggle-link .chev{transition:transform .25s ease}
.toggle-link.open .chev{transform:rotate(180deg)}

/* Award cards */
.award-grid{display:grid;grid-template-columns:repeat(3,1fr);grid-auto-rows:1fr;gap:16px}
.award-card{background:var(--bg);border:1px solid var(--line);border-radius:14px;padding:30px 26px;transition:transform .2s ease,box-shadow .2s ease}
.award-card:hover{transform:translateY(-3px);box-shadow:0 16px 34px rgba(20,23,30,.08)}
.award-card .yr{font-family:var(--mono);font-size:.72rem;letter-spacing:.05em;text-transform:uppercase;color:var(--accent-deep);margin-bottom:14px;display:block}
.award-card h3{font-size:1.05rem;margin-bottom:8px;line-height:1.3}
.award-card p{font-size:.86rem}
.award-card.featured{background:var(--ink);color:#fff;border-color:var(--ink)}
.award-card.featured .icon{font-size:1.8rem;margin-bottom:12px;display:block}
.award-card.featured .yr{color:var(--accent)}
.award-card.featured h3{color:#fff;font-family:var(--serif);font-weight:500}
.award-card.featured p{color:#AEB3C2}
@media (max-width:820px){.award-grid{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.award-grid{grid-template-columns:1fr}}

/* Conference blocks */
.conf-block{border:1px solid var(--line);background:var(--white);border-radius:16px;padding:34px 36px;margin-bottom:18px}
.conf-block .loc{font-family:var(--mono);font-size:.72rem;letter-spacing:.05em;text-transform:uppercase;color:var(--accent-deep);margin-bottom:10px;display:flex;align-items:center;gap:8px}
.conf-block .loc .flag{font-size:1rem}
.conf-block h3{font-size:1.2rem;margin-bottom:14px}
.conf-block ul{margin-top:10px}
.conf-block li{font-size:.94rem;color:var(--ink-soft);padding:8px 0 8px 20px;position:relative}
.conf-block li::before{content:'';position:absolute;left:0;top:16px;width:6px;height:6px;border-radius:50%;background:var(--accent)}

/* Journey — vertical timeline, simple flexbox (no grid, no absolute-position tricks) */
.journey-v{max-width:720px;margin:0 auto;position:relative;padding-left:64px}
.journey-v::before{content:'';position:absolute;left:19px;top:6px;bottom:6px;width:0;border-left:2px dashed var(--line)}
.jyv-row{display:flex;gap:24px;align-items:flex-start;position:relative;margin-bottom:36px}
.jyv-row:last-child{margin-bottom:0}
.jyv-marker{flex:0 0 auto;width:40px;margin-left:-64px;display:flex;justify-content:center;padding-top:2px}
.jy-pin{
  width:28px;height:28px;background:var(--accent);border-radius:50% 50% 50% 0;
  transform:rotate(-45deg);position:relative;z-index:2;box-shadow:0 8px 18px rgba(147,83,44,.4);
  flex-shrink:0;
}
.jy-pin::after{content:'';position:absolute;top:50%;left:50%;width:10px;height:10px;background:var(--bg);border-radius:50%;transform:translate(-50%,-50%)}
.jyv-body{flex:1 1 auto;min-width:0}
.jyv-year{font-family:var(--mono);font-size:.78rem;font-weight:600;color:var(--ink);letter-spacing:.03em;display:block;margin-bottom:12px}
.jyv-card{
  background:var(--bg);border:1px solid var(--line);border-radius:14px;padding:22px 24px;
  box-shadow:0 10px 26px rgba(20,23,30,.05);transition:transform .2s ease,box-shadow .2s ease;
}
.jyv-card:hover{transform:translateY(-3px);box-shadow:0 14px 30px rgba(20,23,30,.09)}
.jy-type{font-family:var(--mono);font-size:.62rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent-deep);display:block;margin-bottom:8px}
.jyv-card b{font-family:var(--serif);font-size:1.05rem;font-weight:500;color:var(--ink)}
.jyv-card .flag{font-size:.9rem;margin-right:6px}
.jyv-card p{font-size:.9rem;line-height:1.55;margin-top:6px}
@media (max-width:560px){
  .journey-v{padding-left:44px}
  .journey-v::before{left:13px}
  .jyv-marker{width:28px;margin-left:-44px}
  .jy-pin{width:22px;height:22px}
}

/* FAQ */
.faq-item{border-top:1px solid var(--line);padding:26px 0}
.faq-item:last-child{border-bottom:1px solid var(--line)}
.faq-q{display:flex;justify-content:space-between;align-items:center;cursor:pointer;font-family:var(--serif);font-weight:500;font-size:1.15rem}
.faq-q .plus{font-family:var(--mono);font-size:1rem;color:var(--accent);transition:transform .2s}
.faq-item.open .plus{transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease}
.faq-a p{padding-top:16px;font-size:.98rem}
.faq-item.open .faq-a{max-height:220px}

/* Contact */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:start}
.contact-form{border:1px solid var(--line);padding:44px}
.field{margin-bottom:20px}
.field label{display:block;font-family:var(--mono);font-size:.72rem;letter-spacing:.05em;text-transform:uppercase;font-weight:500;margin-bottom:9px;color:var(--ink-soft)}
.field input,.field select,.field textarea{width:100%;padding:.8rem 0;border:none;border-bottom:1px solid var(--line);font-family:var(--sans);font-size:.98rem;background:transparent;color:var(--ink)}
.field textarea{resize:vertical;min-height:80px}
.pending-note{font-family:var(--mono);font-size:.76rem;color:var(--ink-soft);border-left:2px solid var(--accent);padding:6px 0 6px 16px;margin-top:10px;line-height:1.6}

.media-categories{display:flex;gap:0;flex-wrap:wrap;margin-bottom:50px;border-bottom:1px solid var(--line)}
.pill{font-family:var(--mono);font-size:.74rem;font-weight:500;letter-spacing:.04em;text-transform:uppercase;padding:12px 20px 12px 0;margin-right:20px;color:var(--ink-soft);border-bottom:2px solid transparent;margin-bottom:-1px;cursor:pointer}
.pill.active{color:var(--ink);border-color:var(--accent)}

.insight-card{border-top:1px solid var(--line);padding:32px 0}
.insight-card .tag{font-family:var(--mono);font-size:.7rem;font-weight:500;letter-spacing:.05em;text-transform:uppercase;color:var(--accent-deep);margin-bottom:12px;display:block}
.insight-card h3{font-size:1.25rem;margin-bottom:10px}
.insight-card p{font-size:.95rem;max-width:560px}

@media (max-width:920px){
  .why-grid,.contact-grid{grid-template-columns:1fr;gap:40px}
  .care-row{grid-template-columns:50px 1fr;grid-template-areas:"idx title" ". desc"}
  .care-row .idx{grid-area:idx}
  .care-row h3{grid-area:title}
  .care-row p{grid-area:desc}
  .steps-list{grid-template-columns:1fr 1fr}
  .step{border-bottom:1px solid var(--line-deep);padding-bottom:30px;margin-bottom:10px}
  .credibility-bar .wrap{flex-direction:column;align-items:flex-start}
  .media-feature{grid-template-columns:1fr}
  .footer-grid{flex-direction:column}
}
@media (max-width:560px){
  section{padding:76px 0}
  .steps-list{grid-template-columns:1fr}
  .step{border-right:none}
  .cta-band{flex-direction:column;align-items:flex-start;padding:36px}
  .hero-photo{aspect-ratio:4/5}
  .breakout-photo{aspect-ratio:4/5}
  .credential-row span{padding:12px 14px 12px 0}
}

/* Mobile nav overlay */
.mobile-nav{position:fixed;inset:0;background:var(--bg);z-index:100;display:none;flex-direction:column;padding:28px;overflow-y:auto}
.mobile-nav.open{display:flex}
.mobile-nav-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:32px;flex-shrink:0}
.mobile-nav a{font-family:var(--serif);font-size:1.28rem;padding:17px 2px;border-bottom:1px solid var(--line);display:block;line-height:1.2}
.mobile-nav .btn{margin-top:24px;margin-bottom:12px;justify-content:center;flex-shrink:0}